Ideas to grow your business.
Practical guides to SEO, advertising, web design, e-commerce and branding, explained without the hype and based on what we see every day with our clients and in our own online stores.
How to build a landing page that converts: structure, examples and mistakes
What a landing page is, how it differs from a website and how to build one that turns visitors into customers: recommended structure, copy, form, speed, testing and common mistakes.
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Sales funnel: what it is, its stages and how to build yours step by step
What a sales funnel is, its stages (awareness, interest, decision and loyalty), how to build one for your business, which metrics to track and how to spot where you are losing customers.
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Instagram for business: how to win customers (not just followers)
An Instagram for business guide: how to optimise your profile, what to post in reels, carousels and stories, how often, how to turn followers into customers and which metrics to watch.
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Email marketing for small businesses: a guide to getting started and selling more
How to get started with email marketing in a small business: building your subscriber list legally, which emails to send, automations that sell on their own, key metrics and mistakes to avoid.
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How to build a digital marketing strategy step by step (with template)
A practical guide to building a digital marketing strategy in 7 steps: goals, ideal customer, value proposition, channels, budget, calendar and measurement. Made for small businesses and entrepreneurs.
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Are your ads really selling? How to measure the return on Meta Ads and Google Ads
Clicks, reach and likes don’t pay the bills. Learn how to tell whether your Meta Ads and Google Ads campaigns drive real sales: ROAS, cost per sale, attribution and warning signs.
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Google Ads or Meta Ads: which one is right for your business
A practical comparison of Google Ads and Meta Ads (Facebook and Instagram): how each works, which businesses they suit best, costs, formats and when to combine them.
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How much does a website cost in 2026 and what should it include
A clear guide to website pricing: what it depends on, the types of website, what it should always include, hidden costs and how to compare quotes without surprises.
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Local SEO: how to show up on Google when people search nearby
A local SEO guide for neighbourhood businesses: how the Google map works, the factors that matter most (relevance, distance and prominence), the Business Profile, reviews and the mistakes that reduce visibility.
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SEO for a new website: how to start ranking from scratch
An SEO guide for new websites: how Google discovers your site, keyword research, technical SEO, content that ranks, links and how long it takes to see results.
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9 reasons why an online store isn’t selling (and how to spot them)
You have products, a website and even visitors, but sales don’t come. We go through the most common problems we see in online stores, from traffic to checkout, and how to spot yours.
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Marketing on a small budget: website, social media or ads first?
If you can’t do everything at once, the order matters. A guide to deciding where to put your first marketing euro based on how your customers buy, with a phased plan.
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Branding for small businesses: what it is, what it includes and when it’s worth it
Branding isn’t just a nice logo. We explain what a brand identity includes, why it affects your sales and advertising, and when it’s the right time to invest in it.
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