/* ==========================================================================
   Avar Mktg Systems — estilos globales
   Concepto: "sistema". Cada servicio es un módulo que encaja con los demás.
   Paleta: azul tinta + mandarina sobre crema.
   ========================================================================== */

/* Tipografías alojadas en la propia web (licencia SIL Open Font License) */
@font-face { font-family: "Bricolage Grotesque"; font-style: normal; font-weight: 300 800; font-display: swap; src: url("../fonts/bricolage-grotesque-latin-ext.woff2") format("woff2"); unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF; }
@font-face { font-family: "Bricolage Grotesque"; font-style: normal; font-weight: 300 800; font-display: swap; src: url("../fonts/bricolage-grotesque-latin.woff2") format("woff2"); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; }
@font-face { font-family: "Figtree"; font-style: normal; font-weight: 400 700; font-display: swap; src: url("../fonts/figtree-latin-ext.woff2") format("woff2"); unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF; }
@font-face { font-family: "Figtree"; font-style: normal; font-weight: 400 700; font-display: swap; src: url("../fonts/figtree-latin.woff2") format("woff2"); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; }
@font-face { font-family: "Montserrat"; font-style: normal; font-weight: 500 800; font-display: swap; src: url("../fonts/montserrat-latin.woff2") format("woff2"); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; }

:root {
  --ink: #16224a;          /* azul tinta */
  --ink-2: #1f2e5e;
  --ink-soft: #2b3b70;
  --mandarina: #ff7a2f;
  --mandarina-2: #ff9a5c;
  --crema: #f8f1e6;
  --crema-2: #f1e6d4;
  --papel: #fffaf2;
  --texto: #16224a;
  --gris: #5d6687;
  --linea: rgba(22, 34, 74, .14);
  --radio: 26px;
  --radio-s: 14px;
  --max: 1240px;
  --f-display: "Bricolage Grotesque", "Helvetica Neue", Arial, sans-serif;
  --f-body: "Figtree", "Helvetica Neue", Arial, sans-serif;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0; background: var(--crema); color: var(--texto);
  font: 17px/1.6 var(--f-body); -webkit-font-smoothing: antialiased; overflow-x: hidden;
}
img, svg { max-width: 100%; display: block; }
[hidden] { display: none !important; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; }
h1, h2, h3, h4 { font-family: var(--f-display); line-height: 1; margin: 0; letter-spacing: -0.03em; text-wrap: balance; }
p { margin: 0; }
:focus-visible { outline: 3px solid var(--mandarina); outline-offset: 3px; border-radius: 6px; }

.wrap { width: min(100% - 32px, var(--max)); margin-inline: auto; }
.bloque { padding-block: clamp(80px, 11vw, 140px); position: relative; }
.bloque-tinta { background: var(--ink); color: var(--crema); --texto: var(--crema); --gris: #b9c1dc; --linea: rgba(248, 241, 230, .18); }
.bloque-mandarina { background: var(--mandarina); color: var(--ink); --gris: rgba(22, 34, 74, .78); --linea: rgba(22, 34, 74, .22); }

/* Titulares con contraste de pesos: fino + grueso */
.titular { font-size: clamp(40px, 6.4vw, 86px); font-weight: 300; }
.titular b { font-weight: 800; }
.titular .naranja, .naranja { color: var(--mandarina); }
.etiqueta {
  display: inline-flex; align-items: center; gap: 10px; margin-bottom: 22px;
  font: 600 13px/1 var(--f-body); letter-spacing: .14em; text-transform: uppercase; color: var(--gris);
}
.etiqueta i { width: 10px; height: 10px; border-radius: 3px; background: var(--mandarina); }
.cabecera-bloque { display: grid; grid-template-columns: 1.2fr .8fr; gap: 40px; align-items: end; margin-bottom: 56px; }
.cabecera-bloque p { color: var(--gris); font-size: 19px; max-width: 46ch; }
@media (max-width: 860px) { .cabecera-bloque { grid-template-columns: 1fr; gap: 20px; } }

/* Botones */
.boton {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  padding: 15px 26px; border-radius: 999px; border: 1.5px solid currentColor;
  font: 600 15px/1 var(--f-body); letter-spacing: .04em; text-transform: uppercase; cursor: pointer;
  background: transparent; transition: background .25s, color .25s, transform .25s, border-color .25s;
}
.boton:hover { transform: translateY(-2px); }
.boton-lleno { background: var(--mandarina); border-color: var(--mandarina); color: var(--ink); }
.boton-lleno:hover { background: var(--ink); border-color: var(--ink); color: var(--crema); }
.boton-borde:hover { background: var(--ink); border-color: var(--ink); color: var(--crema); }
.bloque-tinta .boton-borde:hover { background: var(--crema); border-color: var(--crema); color: var(--ink); }
.boton .flecha { transition: transform .25s; }
.boton:hover .flecha { transform: translateX(4px); }

/* ---------- Cabecera ---------- */
.cabecera { position: fixed; inset: 0 0 auto; z-index: 60; transition: background .3s, box-shadow .3s; }
.cabecera.con-fondo { background: rgba(248, 241, 230, .9); backdrop-filter: blur(12px); box-shadow: 0 1px 0 var(--linea); }
.cabecera .wrap { display: flex; align-items: center; justify-content: space-between; height: 80px; gap: 20px; }
.logo { display: flex; align-items: center; gap: 10px; }
.logo-marca { width: 38px; height: 38px; flex: none; }
.logo-texto { font: 800 25px/0.9 "Montserrat", var(--f-display); letter-spacing: -0.02em; }
.logo-texto small { display: block; font: 500 8.5px/1 "Montserrat", var(--f-body); letter-spacing: .32em; margin-top: 5px; color: var(--gris); }
.menu { display: flex; gap: 30px; font: 600 14px/1 var(--f-body); letter-spacing: .06em; text-transform: uppercase; }
.menu a { position: relative; padding-block: 6px; }
.menu a::after { content: ""; position: absolute; left: 0; right: 100%; bottom: 0; height: 2px; background: var(--mandarina); transition: right .25s; }
.menu a:hover::after { right: 0; }
.acciones { display: flex; align-items: center; gap: 12px; }
.idioma { display: flex; font: 700 12px/1 var(--f-body); border: 1.5px solid var(--linea); border-radius: 999px; padding: 3px; }
.idioma a { padding: 7px 10px; border-radius: 999px; color: var(--gris); }
.idioma a.activo { background: var(--ink); color: var(--crema); }
.cabecera .boton { padding: 11px 18px; font-size: 13px; }
.abrir-menu { display: none; background: none; border: 0; padding: 6px; cursor: pointer; }

@media (max-width: 980px) {
  .menu {
    position: fixed; inset: 80px 0 auto; flex-direction: column; gap: 0; padding: 8px 16px 24px;
    background: var(--crema); box-shadow: 0 20px 40px -20px rgba(22,34,74,.3);
    transform: translateY(-130%); transition: transform .35s; z-index: -1;
  }
  .menu.abierto { transform: none; }
  .menu a { padding: 16px 0; border-bottom: 1px solid var(--linea); font-size: 16px; }
  .abrir-menu { display: block; }
  .cabecera .boton { display: none; }
}

/* ---------- Hero ---------- */
.hero { padding: 150px 0 90px; overflow: hidden; }
.hero .wrap { display: grid; grid-template-columns: 1fr 1fr; gap: 40px; align-items: center; }
.hero .titular { font-size: clamp(46px, 7.4vw, 104px); }
.hero-texto p { font-size: clamp(18px, 1.6vw, 21px); color: var(--gris); max-width: 34ch; margin: 28px 0 36px; }
.hero-botones { display: flex; flex-wrap: wrap; gap: 12px; }

/* Collage de módulos flotantes */
.collage { position: relative; height: 580px; }
.pieza {
  position: absolute; border-radius: 22px; background: var(--papel); overflow: hidden;
  box-shadow: 0 30px 60px -25px rgba(22, 34, 74, .45);
  animation: flotar 7s ease-in-out infinite; transition: transform .4s;
  transform: rotate(var(--r, 0deg));
}
.pieza:hover { transform: rotate(0deg) scale(1.04); z-index: 5; }
@keyframes flotar { 50% { translate: 0 -12px; } }
.pieza:nth-child(2) { animation-delay: -2s; }
.pieza:nth-child(3) { animation-delay: -4s; }
.pieza:nth-child(4) { animation-delay: -1s; }
.pieza:nth-child(5) { animation-delay: -5s; }
.pieza:nth-child(6) { animation-delay: -3s; }

.p-movil { width: 170px; top: 10px; left: 4%; --r: -6deg; border: 6px solid var(--ink); background: var(--ink); border-radius: 26px; }
.p-movil img { width: 100%; aspect-ratio: 9 / 18; object-fit: cover; object-position: top; border-radius: 19px; }

.p-ads { width: 240px; top: 40px; right: 0; --r: 5deg; background: var(--ink); color: var(--crema); padding: 20px; }
.p-ads small { color: #b9c1dc; font-size: 12px; text-transform: uppercase; letter-spacing: .1em; }
.p-ads strong { display: block; font: 800 46px/1 var(--f-display); color: var(--mandarina); margin: 8px 0 14px; }
.barras { display: flex; align-items: end; gap: 7px; height: 70px; }
.barras i { flex: 1; background: var(--ink-soft); border-radius: 6px 6px 2px 2px; height: var(--h); }
.barras i:last-child { background: var(--mandarina); }

.p-web { width: 440px; top: 255px; right: 0; --r: 3deg; }
.p-web img { width: 100%; aspect-ratio: 16 / 10; object-fit: cover; object-position: top; }


.p-sello {
  width: 120px; height: 120px; top: 0; left: 50%; border-radius: 50%; background: var(--crema-2); box-shadow: none; --r: 0deg;
  display: grid; place-items: center; animation: girar 18s linear infinite;
}
.p-sello svg { width: 100%; height: 100%; }
@keyframes girar { to { transform: rotate(360deg); } }

@media (max-width: 980px) {
  .hero { padding-top: 120px; }
  .hero .wrap { grid-template-columns: 1fr; }
  .collage { height: 520px; max-width: 560px; width: 100%; margin-inline: auto; }
}
@media (max-width: 560px) {
  .collage { height: 470px; transform: scale(.82); transform-origin: top center; margin-bottom: -80px; }
  .p-web { right: auto; left: 0; width: 340px; }
}

/* ---------- Cinta ---------- */
.cinta {
  background: var(--ink); color: var(--crema); padding: 22px 0; overflow: hidden;
  border-block: 1px solid rgba(248, 241, 230, .1);
  position: relative;
}
/* Bordes difuminados */
.cinta::before, .cinta::after { content: ""; position: absolute; inset: 0 auto 0 0; width: 12%; z-index: 1; pointer-events: none; background: linear-gradient(90deg, var(--ink), transparent); }
.cinta::after { inset: 0 0 0 auto; background: linear-gradient(-90deg, var(--ink), transparent); }
.cinta-pista { display: flex; width: max-content; animation: desplazar 60s linear infinite; }
.cinta:hover .cinta-pista { animation-play-state: paused; }
.cinta-pista > div { display: flex; }
.cinta-pista span {
  display: flex; align-items: center; gap: 12px; padding: 0 34px; white-space: nowrap;
  font: 600 13px/1 var(--f-body); letter-spacing: .16em; text-transform: uppercase; color: rgba(248, 241, 230, .86);
  border-right: 1px solid rgba(248, 241, 230, .14);
}
.cinta-pista svg { width: 20px; height: 20px; flex: none; color: var(--mandarina); }
@keyframes desplazar { to { transform: translateX(-50%); } }

/* ---------- Servicios: explorador ---------- */
.explorador { display: grid; grid-template-columns: minmax(0, 360px) minmax(0, 1fr); gap: 24px; align-items: start; }
.explorador-lista { display: grid; gap: 4px; position: sticky; top: 100px; }
.exp-item {
  display: grid; grid-template-columns: 38px 1fr auto; align-items: center; gap: 12px; width: 100%;
  padding: 11px 14px; border: 0; border-radius: 14px; background: transparent; color: var(--crema);
  text-align: left; cursor: pointer; transition: background .2s, color .2s;
}
.exp-item:hover { background: rgba(248, 241, 230, .06); }
.exp-item[aria-selected="true"] { background: var(--crema); color: var(--ink); }
.exp-icono { width: 38px; height: 38px; border-radius: 11px; display: grid; place-items: center; background: rgba(248, 241, 230, .08); }
.exp-item[aria-selected="true"] .exp-icono { background: var(--mandarina); color: var(--ink); }
.exp-icono svg { width: 20px; height: 20px; }
.exp-nombre { font: 600 15px/1.25 var(--f-body); }
.exp-precio { font-size: 12px; color: #b9c1dc; white-space: nowrap; font-variant-numeric: tabular-nums; }
.exp-item[aria-selected="true"] .exp-precio { color: var(--gris); --gris: #5d6687; }

.explorador-detalle {
  background: var(--ink-2); border: 1px solid var(--linea); border-radius: var(--radio);
  padding: clamp(26px, 4vw, 48px);
}
.explorador-detalle.entra > * { animation: aparecer .45s ease both; }
.explorador-detalle.entra > *:nth-child(2) { animation-delay: .04s; }
.explorador-detalle.entra > *:nth-child(3) { animation-delay: .08s; }
.explorador-detalle.entra > *:nth-child(n+4) { animation-delay: .12s; }
@keyframes aparecer { from { opacity: 0; transform: translateY(10px); } }
.exp-cab { display: flex; justify-content: space-between; align-items: center; margin-bottom: 18px; }
.exp-num { font: 800 15px/1 var(--f-display); color: var(--mandarina); letter-spacing: .02em; }
.exp-num small { color: #b9c1dc; font-weight: 600; }
.exp-icono-grande { width: 64px; height: 64px; border-radius: 20px; background: var(--mandarina); color: var(--ink); display: grid; place-items: center; }
.exp-icono-grande svg { width: 32px; height: 32px; }
.explorador-detalle h3 { font-size: clamp(36px, 4.4vw, 58px); font-weight: 800; margin-bottom: 14px; }
.exp-largo { color: #c9d0e6; font-size: 18px; max-width: 60ch; }
.exp-meta { display: flex; flex-wrap: wrap; gap: 8px; margin: 22px 0 30px; }
.exp-chip { font-size: 14px; padding: 9px 14px; border-radius: 999px; border: 1px solid var(--linea); color: #dfe4f2; }
.exp-chip-precio { background: rgba(255, 122, 47, .14); border-color: rgba(255, 122, 47, .4); }
.exp-chip-precio b { color: var(--mandarina); }
.explorador-detalle h4 { font: 600 12px/1 var(--f-body); letter-spacing: .14em; text-transform: uppercase; color: var(--crema); }
/* "Qué incluye": ficha técnica numerada */
.exp-incluye-cab { display: flex; justify-content: space-between; align-items: baseline; gap: 12px; padding-bottom: 14px; border-bottom: 1px solid rgba(248, 241, 230, .28); }
.exp-incluye-cab span { font-size: 13px; color: #b9c1dc; }
.exp-incluye { list-style: none; margin: 0 0 34px; padding: 0; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); column-gap: 40px; }
.exp-incluye li { display: grid; grid-template-columns: 30px minmax(0, 1fr); gap: 10px; padding: 18px 0; border-bottom: 1px solid rgba(248, 241, 230, .1); }
.exp-incluye .inc-n { font: 700 13px/1.5 var(--f-body); color: var(--mandarina); font-variant-numeric: tabular-nums; letter-spacing: .04em; }
.exp-incluye b { display: block; font-size: 15.5px; font-weight: 600; margin-bottom: 4px; color: var(--crema); }
.exp-incluye div span { display: block; font-size: 14px; color: #b9c1dc; line-height: 1.55; }
.exp-acciones { display: flex; flex-wrap: wrap; gap: 12px; }
@media (max-width: 960px) {
  .explorador { grid-template-columns: minmax(0, 1fr); }
  .explorador-lista { position: static; display: flex; overflow-x: auto; gap: 8px; padding-bottom: 6px; scrollbar-width: thin; }
  .exp-item { grid-template-columns: 30px auto; flex: none; width: auto; padding: 8px 14px 8px 8px; border: 1px solid var(--linea); border-radius: 999px; }
  .exp-icono { width: 30px; height: 30px; border-radius: 50%; }
  .exp-icono svg { width: 16px; height: 16px; }
  .exp-precio { display: none; }
}
@media (max-width: 620px) { .exp-incluye { grid-template-columns: minmax(0, 1fr); } }

/* ---------- Casos reales ---------- */
.filtros { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 28px; }
.filtro {
  padding: 10px 18px; border-radius: 999px; border: 1.5px solid var(--linea); background: transparent; cursor: pointer;
  font: 600 14px/1 var(--f-body); transition: all .2s;
}
.filtro:hover { border-color: var(--ink); }
.filtro[aria-selected="true"] { background: var(--ink); border-color: var(--ink); color: var(--crema); }
[data-cat][hidden] { display: none !important; }

.caso-ads, .visor { background: var(--papel); border-radius: var(--radio); padding: clamp(24px, 4vw, 48px); margin-bottom: 22px; }
.caso-ads { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.1fr); gap: 40px 56px; align-items: center; }
.caso-info h3, .visor-cab h3 { font-size: clamp(28px, 3.2vw, 42px); font-weight: 800; margin: 14px 0 14px; }
.caso-info > p, .visor-info p { color: var(--gris); max-width: 52ch; }
.caso-tags { display: flex; flex-wrap: wrap; gap: 8px; }
.caso-tags span { font: 600 12px/1 var(--f-body); letter-spacing: .08em; text-transform: uppercase; padding: 8px 12px; border-radius: 999px; background: var(--ink); color: var(--crema); }
.caso-tags span + span { background: var(--mandarina); color: var(--ink); }
.caso-kpis { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 16px; margin: 26px 0; }
.caso-kpis div { border-top: 2px solid var(--ink); padding-top: 14px; }
.caso-kpis strong { display: block; font: 800 clamp(30px, 3.2vw, 42px)/1 var(--f-display); color: var(--mandarina); letter-spacing: -0.04em; font-variant-numeric: tabular-nums; }
.caso-kpis span { font-size: 14px; color: var(--gris); }

.grafico { margin: 0; background: var(--ink); color: var(--crema); border-radius: 22px; padding: 22px 22px 18px; }
.grafico-cab { display: flex; justify-content: space-between; gap: 10px; flex-wrap: wrap; font-size: 13px; color: #b9c1dc; margin-bottom: 18px; }
.grafico-tip { color: var(--mandarina-2); }
.grafico-barras { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 14px; height: 250px; align-items: end; }
.gb { height: 100%; display: grid; grid-template-rows: auto 1fr auto; gap: 8px; text-align: center; background: none; border: 0; color: inherit; padding: 0; cursor: pointer; }
.gb b { font: 700 14px/1 var(--f-body); font-variant-numeric: tabular-nums; align-self: end; transition: color .2s; }
.gb i { align-self: end; height: var(--h); border-radius: 10px 10px 4px 4px; background: var(--ink-soft); transform-origin: bottom; transition: transform 1s cubic-bezier(.2, .8, .2, 1), filter .2s, outline-color .2s; outline: 2px solid transparent; outline-offset: 3px; }
.gb.con i { background: var(--mandarina); }
.gb span { font-size: 13px; color: #b9c1dc; }
.gb:hover i, .gb.activa i { filter: brightness(1.15); outline-color: var(--crema); }
.gb.activa b { color: var(--mandarina); }
.js .caso-ads:not(.visible) .gb i { transform: scaleY(0); }
.gb:nth-child(2) i { transition-delay: .12s; } .gb:nth-child(3) i { transition-delay: .24s; } .gb:nth-child(4) i { transition-delay: .36s; }
.grafico figcaption { display: flex; align-items: center; gap: 8px; flex-wrap: wrap; margin-top: 16px; font-size: 13px; color: #b9c1dc; }
.grafico-detalle { flex-basis: 100%; margin-top: 6px; padding: 10px 12px; border-radius: 10px; background: rgba(248, 241, 230, .06); color: var(--crema); font-size: 14px; }
.ley { width: 12px; height: 12px; border-radius: 4px; display: inline-block; background: var(--ink-soft); }
.ley.con { background: var(--mandarina); }
.ley.sin { margin-left: 12px; }

/* Visor de webs */
.visor-cab { display: flex; justify-content: space-between; align-items: end; flex-wrap: wrap; gap: 18px; margin-bottom: 26px; }
.visor-cab h3 { margin-bottom: 0; }
.visor-tabs, .dispositivos, .interruptor { display: inline-flex; padding: 4px; border-radius: 999px; background: var(--crema-2); gap: 2px; flex-wrap: wrap; }
.visor-tabs button, .dispositivos button, .interruptor button {
  border: 0; background: transparent; padding: 10px 16px; border-radius: 999px; cursor: pointer;
  font: 600 14px/1 var(--f-body); color: var(--gris); transition: background .2s, color .2s;
}
.visor-tabs [aria-selected="true"], .dispositivos [aria-pressed="true"], .interruptor [aria-pressed="true"] { background: var(--ink); color: var(--crema); }
.visor-cuerpo { display: grid; grid-template-columns: minmax(0, 1.6fr) minmax(0, 1fr); gap: 40px; align-items: center; }
.visor-pantalla { display: grid; gap: 14px; justify-items: center; background: var(--crema); border-radius: 22px; padding: 22px; }
.dispositivos { justify-self: start; background: var(--papel); }
.marco { width: 100%; border-radius: 14px; overflow: hidden; background: #fff; box-shadow: 0 30px 60px -30px rgba(22, 34, 74, .5); transition: max-width .4s ease; max-width: 100%; }
.marco .barra-nav { display: flex; align-items: center; gap: 6px; padding: 10px 12px; background: var(--crema-2); }
.marco .barra-nav i, .p-web .barra-nav i { width: 9px; height: 9px; border-radius: 50%; background: rgba(22, 34, 74, .18); }
.marco .url { margin-left: 10px; flex: 1; font-size: 12px; color: var(--gris); background: var(--papel); border-radius: 6px; padding: 4px 10px; min-height: 22px; }
.marco img { width: 100%; aspect-ratio: 16 / 9; object-fit: cover; object-position: top; transition: opacity .2s; }
.marco[data-disp="movil"] { max-width: 250px; border-radius: 30px; border: 7px solid var(--ink); }
.marco[data-disp="movil"] .barra-nav { display: none; }
.marco[data-disp="movil"] img { aspect-ratio: 9 / 18; border-radius: 22px; }
.visor-lista { margin: 18px 0 22px; padding: 0; list-style: none; display: grid; gap: 8px; }
.visor-lista li { padding-left: 22px; position: relative; font-size: 15px; }
.visor-lista li::before { content: ""; position: absolute; left: 0; top: .55em; width: 10px; height: 10px; border-radius: 3px; background: var(--mandarina); }
.visor-info .caso-kpis { margin-bottom: 22px; }

.p-web .barra-nav { display: flex; align-items: center; gap: 6px; padding: 10px 12px; background: var(--crema-2); }
.p-web .url { margin-left: 8px; flex: 1; font-size: 11px; color: var(--gris); background: var(--papel); border-radius: 6px; padding: 3px 8px; }

/* Redes: antes / después */
.redes-cab { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: end; gap: 16px 30px; margin: 70px 0 24px; }
.redes-cab h3 { font-size: clamp(28px, 3.4vw, 44px); font-weight: 300; max-width: 22ch; }
.redes-cab h3 b { font-weight: 800; }
.redes-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 18px; }
.red-caso { background: var(--papel); border-radius: var(--radio); padding: 26px; display: grid; gap: 20px; align-content: start; transition: background .3s, transform .25s; }
.red-caso:hover { transform: translateY(-4px); }
.redes-grid[data-momento="antes"] .red-caso:not(.red-cta) { background: var(--crema-2); }
.red-sector { font: 600 12px/1.2 var(--f-body); letter-spacing: .1em; text-transform: uppercase; color: var(--gris); display: flex; align-items: center; gap: 8px; }
.red-sector::before { content: ""; width: 10px; height: 10px; border-radius: 3px; background: var(--mandarina); }
.red-top strong { display: block; font: 800 clamp(46px, 4.6vw, 62px)/1 var(--f-display); letter-spacing: -0.05em; font-variant-numeric: tabular-nums; }
.redes-grid[data-momento="despues"] .red-top strong { color: var(--ink); }
.redes-grid[data-momento="antes"] .red-top strong { color: var(--gris); }
.red-top span { color: var(--gris); font-size: 15px; }
.red-datos { list-style: none; padding: 0; margin: 0; display: grid; gap: 10px; }
.red-datos li { display: flex; justify-content: space-between; gap: 10px; padding-top: 10px; border-top: 1px solid var(--linea); font-size: 14px; }
.red-datos li span { color: var(--gris); }
.red-datos b { font-size: 16px; font-variant-numeric: tabular-nums; white-space: nowrap; }
.redes-grid[data-momento="despues"] .red-datos b { color: var(--mandarina); }
[data-a] { transition: opacity .16s, transform .16s; }
[data-a].cambia { opacity: 0; transform: translateY(-6px); }
.red-cta { background: var(--ink); color: var(--crema); --gris: #b9c1dc; }
.red-cta .red-top strong, .redes-grid .red-cta .red-top strong { color: var(--mandarina); }
.red-cta .boton { justify-self: start; }

@media (max-width: 960px) {
  .caso-ads, .visor-cuerpo { grid-template-columns: minmax(0, 1fr); }
  .redes-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
@media (max-width: 600px) {
  .redes-grid { grid-template-columns: minmax(0, 1fr); }
  .caso-kpis { grid-template-columns: minmax(0, 1fr); }
  .grafico-barras { height: 200px; gap: 8px; }
  .gb b { font-size: 12px; }
  .visor-tabs button { padding: 9px 12px; font-size: 13px; }
}

/* ---------- Configurador ---------- */
.cfg { display: grid; grid-template-columns: minmax(0, 1fr) 380px; gap: 24px; align-items: start; }
.cfg-principal { background: var(--papel); border-radius: var(--radio); padding: clamp(20px, 3.4vw, 40px); }
.cfg-progreso { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 6px; }
.cfg-progreso button {
  width: 100%; display: flex; align-items: center; gap: 8px; background: none; border: 0; padding: 4px 0; cursor: pointer;
  font: 600 13px/1.2 var(--f-body); color: var(--gris); text-align: left;
}
.cfg-progreso span {
  width: 26px; height: 26px; flex: none; border-radius: 50%; display: grid; place-items: center;
  border: 1.5px solid var(--linea); font-size: 12px; font-variant-numeric: tabular-nums; transition: all .2s;
}
.cfg-progreso li.actual button { color: var(--ink); }
.cfg-progreso li.actual span { background: var(--ink); border-color: var(--ink); color: var(--crema); }
.cfg-barra { height: 4px; border-radius: 4px; background: var(--crema-2); margin: 14px 0 30px; overflow: hidden; }
.cfg-barra i { display: block; height: 100%; width: 0; background: var(--mandarina); border-radius: 4px; transition: width .5s ease; }
@media (max-width: 700px) {
  .cfg-progreso button { flex-direction: column; font-size: 11px; text-align: center; gap: 6px; }
}
@media (max-width: 440px) { .cfg-progreso button { font-size: 0; } .cfg-progreso span { font-size: 12px; } }

.cfg-paso { border: 0; margin: 0; padding: 0; min-width: 0; animation: aparecer .4s ease; }
.cfg-paso legend { display: flex; align-items: baseline; gap: 12px; padding: 0; margin-bottom: 18px; font: 700 clamp(22px, 2.4vw, 28px)/1.2 var(--f-display); letter-spacing: -0.02em; }
.paso-num { font-size: 15px; color: var(--mandarina); font-weight: 800; }
.cfg-ayuda { color: var(--gris); margin: -6px 0 18px; max-width: 62ch; }
.cfg-aux { font: 600 12px/1 var(--f-body); letter-spacing: .12em; text-transform: uppercase; color: var(--gris); margin-bottom: 12px; }
.contador-obj { display: inline-block; margin-left: 6px; padding: 3px 9px; border-radius: 999px; background: var(--ink); color: var(--crema); font-size: 13px; font-weight: 700; }

.chips { display: flex; flex-wrap: wrap; gap: 10px; }
.chip {
  padding: 11px 18px; border-radius: 999px; border: 1.5px solid var(--linea); background: transparent; cursor: pointer;
  font: 500 15px/1.2 var(--f-body); transition: all .2s;
}
.chip:hover { border-color: var(--ink); }
.chip[aria-pressed="true"] { background: var(--ink); border-color: var(--ink); color: var(--crema); }
.otros-campo { margin-top: 18px; display: grid; gap: 8px; max-width: 520px; }
.otros-campo label { font-size: 14px; font-weight: 600; }
.otros-campo input, .cfg-grupo textarea {
  font: inherit; font-size: 16px; padding: 13px 16px; border-radius: 14px; border: 1.5px solid var(--linea); background: #fff; color: var(--ink); width: 100%;
}
.otros-campo input:focus, .cfg-grupo textarea:focus { outline: none; border-color: var(--mandarina); }
.otros-detectado { font-size: 14px; color: var(--gris); min-height: 1.4em; }
.otros-detectado b { color: var(--ink); }

.objetivos { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 10px; }
.objetivo {
  position: relative; display: grid; gap: 3px; text-align: left; padding: 14px 16px 14px 48px; border-radius: 16px;
  border: 1.5px solid var(--linea); background: transparent; cursor: pointer; transition: all .2s;
}
.objetivo b { font-size: 15px; }
.objetivo small { font-size: 13px; color: var(--gris); line-height: 1.4; }
.obj-check { position: absolute; left: 16px; top: 16px; width: 20px; height: 20px; border-radius: 6px; border: 1.5px solid var(--linea); transition: all .2s; }
.objetivo:hover:not(:disabled) { border-color: var(--ink); }
.objetivo[aria-pressed="true"] { border-color: var(--mandarina); background: rgba(255, 122, 47, .07); }
.objetivo[aria-pressed="true"] .obj-check { background: var(--mandarina) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='m5 12.5 4.5 4.5L19 7.5' fill='none' stroke='%2316224a' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center / 14px no-repeat; border-color: var(--mandarina); }
.objetivo:disabled { opacity: .45; cursor: not-allowed; }
@media (max-width: 600px) { .objetivos { grid-template-columns: minmax(0, 1fr); } }

.tarjetas-serv { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 10px; }
.tserv { border: 1.5px solid var(--linea); border-radius: 16px; background: transparent; transition: border-color .2s, background .2s, box-shadow .2s; }
.tserv:hover { border-color: rgba(22, 34, 74, .4); }
.tserv.sel { border-color: var(--mandarina); background: rgba(255, 122, 47, .07); box-shadow: 0 0 0 1px var(--mandarina); }
.tserv-boton {
  position: relative; width: 100%; display: grid; grid-template-columns: 40px minmax(0, 1fr) auto; gap: 12px; align-items: start;
  padding: 14px 14px 8px; background: none; border: 0; text-align: left; cursor: pointer;
}
.tserv-icono { width: 40px; height: 40px; border-radius: 12px; display: grid; place-items: center; background: var(--crema-2); color: var(--ink); transition: all .2s; }
.tserv.sel .tserv-icono { background: var(--mandarina); }
.tserv-icono svg { width: 21px; height: 21px; }
.tserv-texto b { display: block; font-size: 15px; line-height: 1.25; padding-right: 26px; }
.tserv-texto small { display: block; font-size: 13px; color: var(--gris); line-height: 1.4; margin-top: 3px; }
.tserv-precio { grid-column: 2 / 4; display: flex; align-items: center; gap: 8px; font: 700 14px/1 var(--f-body); font-variant-numeric: tabular-nums; }
.tserv-precio em { font-style: normal; font-weight: 600; font-size: 11px; letter-spacing: .06em; text-transform: uppercase; color: var(--gris); padding: 4px 7px; border-radius: 6px; background: var(--crema-2); }
.tserv-check { position: absolute; top: 14px; right: 14px; width: 22px; height: 22px; border-radius: 7px; border: 1.5px solid var(--linea); display: grid; place-items: center; color: transparent; transition: all .2s; }
.tserv-check svg { width: 14px; height: 14px; }
.tserv.sel .tserv-check { background: var(--mandarina); border-color: var(--mandarina); color: var(--ink); }
.tserv-reco { position: absolute; top: -10px; left: 14px; font: 700 10px/1 var(--f-body); letter-spacing: .08em; text-transform: uppercase; background: var(--ink); color: var(--crema); padding: 5px 8px; border-radius: 999px; }
.tserv-reco::before { content: "★ "; color: var(--mandarina); }
.tserv-incluye { padding: 0 14px 12px 66px; font-size: 13px; }
.tserv-incluye summary { cursor: pointer; color: var(--ink); font-weight: 600; text-decoration: underline; text-underline-offset: 3px; width: fit-content; }
.tserv-incluye ul { margin: 8px 0 0; padding-left: 16px; color: var(--gris); display: grid; gap: 3px; }
.ver-todos {
  margin-top: 14px; width: 100%; padding: 14px; border-radius: 14px; border: 1.5px dashed rgba(22, 34, 74, .3); background: transparent;
  font: 600 15px/1 var(--f-body); cursor: pointer; transition: all .2s;
}
.ver-todos:hover { border-color: var(--ink); background: rgba(22, 34, 74, .03); }
.ver-todos span { margin-left: 6px; padding: 3px 8px; border-radius: 999px; background: var(--mandarina); font-size: 12px; }
@media (max-width: 700px) { .tarjetas-serv { grid-template-columns: minmax(0, 1fr); } }

.cfg-grupo { margin-bottom: 26px; }
.cfg-grupo h4 { font: 700 16px/1.3 var(--f-body); letter-spacing: 0; margin-bottom: 12px; }
.cfg-grupo h4 small { font-weight: 500; color: var(--gris); }
.cfg-grupo textarea { min-height: 100px; resize: vertical; }
.alcances { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 10px; }
.alcance { text-align: left; padding: 16px; border-radius: 16px; border: 1.5px solid var(--linea); background: transparent; cursor: pointer; display: grid; gap: 4px; transition: all .2s; }
.alcance b { font: 700 17px/1.2 var(--f-display); }
.alcance small { font-size: 13px; color: var(--gris); line-height: 1.4; }
.alcance:hover { border-color: var(--ink); }
.alcance[aria-pressed="true"] { border-color: var(--mandarina); background: rgba(255, 122, 47, .07); box-shadow: 0 0 0 1px var(--mandarina); }
@media (max-width: 600px) { .alcances { grid-template-columns: minmax(0, 1fr); } }

.revision-datos { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 12px; margin: 0 0 22px; }
.revision-datos div { background: var(--crema); border-radius: 14px; padding: 14px 16px; }
.revision-datos dt { font-size: 12px; letter-spacing: .1em; text-transform: uppercase; color: var(--gris); margin-bottom: 4px; }
.revision-datos dd { margin: 0; font-weight: 600; }
.revision-inversion { background: var(--ink); color: var(--crema); border-radius: 20px; padding: 24px; margin-bottom: 18px; --gris: #b9c1dc; }
@media (max-width: 600px) { .revision-datos { grid-template-columns: minmax(0, 1fr); } }

.cfg-nav { display: flex; justify-content: space-between; gap: 12px; margin-top: 30px; padding-top: 22px; border-top: 1px solid var(--linea); }
.boton-tinta { background: var(--ink); border-color: var(--ink); color: var(--crema); }
.boton-tinta:hover { background: var(--mandarina); border-color: var(--mandarina); color: var(--ink); }
.boton:disabled { opacity: .45; cursor: not-allowed; transform: none; }

/* Resumen lateral */
.cfg-resumen { position: sticky; top: 100px; background: var(--ink); color: var(--crema); border-radius: var(--radio); padding: 28px; display: grid; gap: 16px; --gris: #b9c1dc; }
.cfg-resumen h3 { font-size: 26px; font-weight: 700; letter-spacing: -0.02em; }
.resumen-sub { font-size: 14px; color: var(--gris); margin-top: -6px; }
.resumen-cuerpo, .revision-inversion { display: grid; gap: 16px; }
.resumen-vacio { border: 1.5px dashed rgba(248, 241, 230, .25); border-radius: 16px; padding: 20px; }
.resumen-vacio strong { display: block; font: 700 19px/1.2 var(--f-display); color: var(--mandarina); margin-bottom: 6px; }
.resumen-vacio p { font-size: 14px; color: var(--gris); }
.resumen-prop { display: flex; justify-content: space-between; align-items: baseline; gap: 10px; flex-wrap: wrap; padding-bottom: 12px; border-bottom: 1px solid rgba(248, 241, 230, .14); }
.resumen-prop strong { font: 700 17px/1.2 var(--f-display); }
.resumen-prop span { font-size: 13px; color: var(--gris); }
.resumen-prop b { color: var(--crema); }
.inv small, .incluidos small { display: block; font-size: 12px; letter-spacing: .12em; text-transform: uppercase; color: var(--gris); margin-bottom: 6px; }
.inv strong { display: block; font: 800 clamp(30px, 3vw, 38px)/1 var(--f-display); color: var(--mandarina); letter-spacing: -0.03em; font-variant-numeric: tabular-nums; }
.inv strong span { font-size: .5em; font-weight: 700; margin-left: 2px; }
.inv p { font-size: 13px; color: var(--gris); margin-top: 6px; line-height: 1.45; }
.incluidos ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 8px; font-size: 14px; }
.incluidos li { display: flex; justify-content: space-between; gap: 12px; }
.incluidos li span:last-child { color: var(--gris); white-space: nowrap; font-variant-numeric: tabular-nums; }
.inv-alcance { font-size: 13px; color: var(--mandarina-2); }
.cfg-resumen .boton { width: 100%; text-align: center; font-size: 14px; padding-inline: 16px; }
.resumen-nota { font-size: 13px; color: var(--gris); line-height: 1.5; }
.resumen-legal { font-size: 11.5px; color: var(--gris); opacity: .8; line-height: 1.5; }
@media (max-width: 1060px) { .cfg { grid-template-columns: minmax(0, 1fr); } .cfg-resumen { position: static; } }

/* Modal de propuesta */
.modal { width: min(640px, calc(100% - 32px)); max-height: calc(100% - 32px); border: 0; border-radius: var(--radio); padding: 0; background: var(--papel); color: var(--ink); box-shadow: 0 40px 100px -20px rgba(22, 34, 74, .6); }
.modal::backdrop { background: rgba(22, 34, 74, .55); backdrop-filter: blur(4px); }
.modal[open] { animation: aparecer .3s ease; }
.modal-form { display: grid; gap: 14px; padding: clamp(22px, 4vw, 36px); position: relative; }
.modal-form h3 { font-size: 28px; font-weight: 800; padding-right: 40px; }
.modal-cerrar { position: absolute; top: 16px; right: 16px; width: 40px; height: 40px; border-radius: 50%; border: 0; background: var(--crema-2); font-size: 24px; cursor: pointer; }
.modal-resumen { background: var(--ink); color: var(--crema); border-radius: 16px; padding: 16px 18px; font-size: 14px; display: grid; gap: 6px; }
.modal-totales { display: flex; flex-wrap: wrap; gap: 6px 18px; color: #b9c1dc; }
.modal-totales b { color: var(--mandarina); }
.modal .campo small { font-weight: 400; color: var(--gris); }
.canal { border: 0; padding: 0; margin: 0; display: flex; flex-wrap: wrap; gap: 8px 20px; font-size: 15px; }
.canal legend { font-size: 14px; font-weight: 600; margin-bottom: 8px; padding: 0; }
.canal label { display: flex; align-items: center; gap: 6px; }
.modal-ok { background: rgba(255, 122, 47, .12); border-radius: 16px; padding: 20px; display: grid; gap: 10px; justify-items: start; }
.modal-ok strong { font: 800 22px/1.2 var(--f-display); }

/* ---------- Avar 360° ---------- */
.cab-360 { margin-bottom: clamp(48px, 6vw, 76px); align-items: start; }
.intro-360 { display: grid; gap: 16px; }
.intro-360 p { font-size: 18px; line-height: 1.6; }
.intro-360 .intro-360-firma { color: var(--ink); font-weight: 600; padding-left: 16px; border-left: 3px solid var(--mandarina); }
.ventajas { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 18px; }
.ventaja {
  display: flex; flex-direction: column; gap: 14px; height: 100%;
  border: 1px solid var(--linea); border-radius: var(--radio); padding: clamp(24px, 3vw, 34px); background: var(--papel);
  transition: border-color .3s, background .3s, transform .3s;
}
.ventaja:hover { border-color: rgba(255, 122, 47, .55); background: #fff; transform: translateY(-3px); }
.ventaja-cab { display: flex; align-items: center; justify-content: space-between; margin-bottom: 6px; }
.ventaja-icono { width: 52px; height: 52px; border-radius: 16px; display: grid; place-items: center; background: var(--crema); color: var(--ink); border: 1px solid var(--linea); transition: background .3s; }
.ventaja:hover .ventaja-icono { background: rgba(255, 122, 47, .1); }
.ventaja-icono svg { width: 26px; height: 26px; }
.ventaja-icono .ac { stroke: var(--mandarina); }
.ventaja-num { font: 800 15px/1 var(--f-display); color: var(--mandarina); letter-spacing: .04em; font-variant-numeric: tabular-nums; }
.ventaja h3 { font-size: clamp(19px, 1.9vw, 23px); font-weight: 800; letter-spacing: -0.01em; text-transform: uppercase; line-height: 1.15; color: var(--ink); }
.ventaja p { color: var(--gris); font-size: 15.5px; line-height: 1.6; max-width: 48ch; }

.cierre-360 {
  margin-top: clamp(48px, 6vw, 72px); display: grid; grid-template-columns: minmax(0, 1fr) auto; gap: 24px 48px; align-items: center;
  background: var(--ink); color: var(--crema); border-radius: var(--radio); padding: clamp(28px, 4vw, 48px);
}
.cierre-360 h3 { font-size: clamp(26px, 3vw, 38px); font-weight: 800; line-height: 1.1; margin-bottom: 12px; }
.cierre-360 p { color: #c9d0e6; max-width: 56ch; }
.cierre-360-accion { display: grid; gap: 12px; justify-items: center; }
.cierre-360-accion small { font-size: 13px; color: #b9c1dc; }
@media (max-width: 860px) {
  .cierre-360 { grid-template-columns: minmax(0, 1fr); }
  .cierre-360-accion { justify-items: start; }
}
@media (max-width: 640px) {
  .ventajas { grid-template-columns: minmax(0, 1fr); gap: 12px; }
  .ventaja { padding: 22px; gap: 10px; }
  .ventaja-icono { width: 44px; height: 44px; border-radius: 13px; }
  .ventaja-icono svg { width: 22px; height: 22px; }
  .intro-360 p { font-size: 16.5px; }
  .cierre-360-accion, .cierre-360-accion .boton { width: 100%; }
}


/* ---------- FAQ ---------- */
.faq { display: grid; gap: 10px; max-width: 900px; }
.faq details { background: var(--papel); border-radius: 20px; padding: 0 26px; }
.faq summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; gap: 20px; padding: 22px 0; font: 700 19px/1.3 var(--f-display); letter-spacing: -0.01em; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; color: var(--mandarina); font-size: 28px; line-height: .8; transition: rotate .2s; }
.faq details[open] summary::after { rotate: 45deg; }
.faq details p { color: var(--gris); padding-bottom: 22px; max-width: 70ch; }

/* ---------- Contacto ---------- */
.contacto { display: grid; grid-template-columns: .9fr 1.1fr; gap: 56px; }
.contacto .titular { font-size: clamp(40px, 5.4vw, 72px); }
.contacto-datos { list-style: none; padding: 0; margin: 36px 0 0; display: grid; gap: 16px; font-size: 17px; }
.contacto-datos li { display: flex; gap: 14px; align-items: center; }
.contacto-datos svg { width: 22px; height: 22px; flex: none; }
.formulario { display: grid; gap: 16px; background: var(--papel); color: var(--ink); --gris: #5d6687; --linea: rgba(22,34,74,.14); border-radius: var(--radio); padding: clamp(24px, 3.4vw, 40px); }
.fila { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.campo label { display: block; font-size: 14px; font-weight: 600; margin-bottom: 8px; }
.campo input, .campo select, .campo textarea {
  width: 100%; font: inherit; font-size: 16px; color: var(--ink); background: var(--crema);
  border: 1.5px solid transparent; border-radius: 14px; padding: 14px 16px; transition: border-color .2s;
}
.campo input:focus, .campo select:focus, .campo textarea:focus { outline: none; border-color: var(--mandarina); }
.campo textarea { min-height: 120px; resize: vertical; }
.config-adjunta { display: none; background: var(--crema); border-radius: 14px; padding: 14px 16px; font-size: 14px; }
.config-adjunta.visible { display: block; }
.config-adjunta b { display: block; margin-bottom: 4px; }
.legal { font-size: 13px; color: var(--gris); display: flex; gap: 10px; align-items: flex-start; }
.legal a { text-decoration: underline; }
.enviado { display: none; padding: 16px; border-radius: 14px; background: rgba(255,122,47,.14); font-weight: 600; }
.enviado.visible { display: block; }
@media (max-width: 900px) { .contacto { grid-template-columns: 1fr; } }
@media (max-width: 520px) { .fila { grid-template-columns: 1fr; } }

/* ---------- Pie ---------- */
.pie { background: var(--ink); color: var(--crema); padding: 56px 0 28px; overflow: hidden; }
.pie-arriba { display: grid; grid-template-columns: 1.3fr 1fr auto; gap: 40px; align-items: start; padding-bottom: 36px; }
.logo-pie { width: fit-content; }
.logo-pie .logo-marca { width: 46px; height: 46px; }
.logo-pie .logo-texto { font-size: 28px; }
.logo-pie .logo-texto small { font-size: 9px; color: #b9c1dc; margin-top: 6px; }
.pie-eslogan { font: 500 17px/1.35 "Montserrat", var(--f-display); margin-top: 16px; }
.pie-eslogan span { color: var(--mandarina); }
.pie-nav { display: grid; grid-template-columns: repeat(2, max-content); gap: 10px 36px; font-size: 15px; }
.pie-nav a:hover, .pie-contacto a:hover, .pie-legal a:hover { color: var(--mandarina); }
.pie-contacto { display: grid; gap: 6px; font-size: 14px; color: #b9c1dc; }
.pie-contacto a { font-weight: 600; font-size: 16px; color: var(--crema); }
.pie-legal { display: flex; justify-content: space-between; align-items: center; flex-wrap: wrap; gap: 12px 24px; border-top: 1px solid rgba(248,241,230,.14); padding-top: 22px; font-size: 13px; color: #b9c1dc; }
.pie-legal-links { display: flex; flex-wrap: wrap; gap: 8px 20px; }
@media (max-width: 860px) { .pie-arriba { grid-template-columns: 1fr 1fr; gap: 32px; } .pie-marca { grid-column: 1 / -1; } }
@media (max-width: 520px) { .pie { padding-top: 44px; } .pie-arriba { grid-template-columns: 1fr; gap: 26px; } }

/* WhatsApp flotante */
.whatsapp {
  position: fixed; right: 20px; bottom: 20px; z-index: 70; display: flex; align-items: center; gap: 10px;
  background: var(--mandarina); color: var(--ink); padding: 12px 18px 12px 14px; border-radius: 999px;
  font: 700 14px/1 var(--f-body); box-shadow: 0 14px 30px -10px rgba(22,34,74,.5); transition: transform .25s;
}
.whatsapp:hover { transform: translateY(-3px); }
.whatsapp svg { width: 22px; height: 22px; }

/* Aparición al hacer scroll (visible por defecto si no hay JS) */
.js .aparece { opacity: 0; transform: translateY(26px); transition: opacity .8s ease, transform .8s ease; }
.js .aparece.visible { opacity: 1; transform: none; }

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .js .aparece { opacity: 1; transform: none; }
}

@media (max-width: 700px) {
  .whatsapp { padding: 14px; font-size: 0; gap: 0; right: 14px; bottom: 14px; }
  .whatsapp svg { width: 24px; height: 24px; }
  /* Si se activa el botón de WhatsApp, revisar que no tape los botones del configurador */
}
.cfg-resumen .boton:disabled, .revision .boton:disabled { background: transparent; border-color: rgba(248, 241, 230, .25); color: #b9c1dc; opacity: 1; }

/* Nombre del cliente en los casos */
.visor-cliente { font-size: 14px; color: var(--gris); margin-bottom: 10px !important; }
.visor-cliente b { font: 800 20px/1.2 var(--f-display); color: var(--ink); letter-spacing: -0.02em; }
.red-id { display: grid; gap: 6px; }
.red-id > b { font: 800 22px/1.1 var(--f-display); letter-spacing: -0.02em; color: var(--ink); }

/* Hover de las tarjetas 360 compatible con la animación de aparición */
.js .ventaja.aparece.visible { transition: opacity .8s ease, transform .3s ease, border-color .3s, background .3s; }
.js .ventaja.aparece.visible:hover { transform: translateY(-3px); }

/* Aviso de aproximación y próximos pasos del configurador */
.aviso-aprox { font-size: 13px; line-height: 1.5; color: #dfe4f2; background: rgba(255, 122, 47, .12); border: 1px solid rgba(255, 122, 47, .35); border-radius: 12px; padding: 12px 14px; }
.aviso-aprox b { color: var(--mandarina); }
.pasos-siguientes { list-style: none; counter-reset: paso; margin: 0; padding: 14px 0 0; border-top: 1px solid rgba(248, 241, 230, .14); display: grid; gap: 10px; }
.pasos-siguientes li { counter-increment: paso; display: grid; grid-template-columns: 24px 1fr; gap: 10px; font-size: 13px; line-height: 1.45; color: var(--gris); }
.pasos-siguientes li::before { content: counter(paso); width: 22px; height: 22px; border-radius: 50%; display: grid; place-items: center; background: rgba(248, 241, 230, .1); color: var(--mandarina); font-weight: 700; font-size: 12px; }
.pasos-siguientes b { color: var(--crema); font-weight: 600; }

/* ---------- Páginas legales ---------- */
.doc-cabecera { padding: 150px 0 56px; background: var(--crema-2); }
.doc-cabecera .titular { font-size: clamp(40px, 6vw, 72px); }
.doc-cabecera p { color: var(--gris); margin-top: 18px; font-size: 15px; }
.doc-pestanas { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 30px; }
.doc-pestanas a { padding: 10px 16px; border-radius: 999px; border: 1.5px solid var(--linea); font: 600 13px/1 var(--f-body); letter-spacing: .04em; text-transform: uppercase; }
.doc-pestanas a:hover { border-color: var(--ink); }
.doc-pestanas a[aria-current="page"] { background: var(--ink); border-color: var(--ink); color: var(--crema); }
.doc { padding: 64px 0 110px; }
.doc .wrap { max-width: 820px; }
.doc h2 { font-size: clamp(24px, 3vw, 32px); font-weight: 800; margin: 52px 0 16px; }
.doc h2:first-child { margin-top: 0; }
.doc h3 { font: 700 18px/1.3 var(--f-body); letter-spacing: 0; margin: 28px 0 10px; }
.doc p, .doc li { color: #2b3558; }
.doc p + p { margin-top: 14px; }
.doc ul { padding-left: 22px; margin: 14px 0; display: grid; gap: 8px; }
.doc a { text-decoration: underline; text-underline-offset: 3px; }
.doc a:hover { color: var(--mandarina); }
.doc .ficha { background: var(--papel); border: 1px solid var(--linea); border-radius: var(--radio-s); padding: 22px 24px; display: grid; gap: 6px; margin: 18px 0; }
.doc .ficha b { color: var(--ink); }
.doc .tabla { overflow-x: auto; margin: 18px 0; border: 1px solid var(--linea); border-radius: var(--radio-s); background: var(--papel); }
.doc table { width: 100%; border-collapse: collapse; font-size: 15px; min-width: 560px; }
.doc th, .doc td { text-align: left; padding: 12px 14px; border-bottom: 1px solid var(--linea); vertical-align: top; }
.doc th { font-weight: 700; background: rgba(22, 34, 74, .04); }
.doc tr:last-child td { border-bottom: 0; }
.doc .boton { margin-top: 10px; text-decoration: none; }
.doc .boton:hover { color: var(--crema); }
.pie-boton { background: none; border: 0; padding: 0; cursor: pointer; text-align: left; font: inherit; color: inherit; }
.pie-boton:hover { color: var(--mandarina); }
@media (max-width: 700px) { .doc-cabecera { padding-top: 120px; } }

/* ---------- Banner de cookies ---------- */
.cookies {
  position: fixed; left: 20px; bottom: 20px; z-index: 80; width: min(440px, calc(100% - 32px));
  background: var(--ink); color: var(--crema); border-radius: 20px; padding: 22px;
  box-shadow: 0 24px 50px -16px rgba(22, 34, 74, .6); font-size: 14px; line-height: 1.5;
}
.cookies h2 { font: 800 20px/1.1 var(--f-display); letter-spacing: -0.02em; margin-bottom: 8px; }
.cookies p { color: #dfe4f2; }
.cookies a { color: var(--mandarina); text-decoration: underline; }
.cookies-opciones { display: grid; gap: 10px; margin: 16px 0 4px; padding-top: 14px; border-top: 1px solid rgba(248, 241, 230, .16); }
.cookies-opciones label { display: grid; grid-template-columns: 20px 1fr; gap: 10px; align-items: start; color: #dfe4f2; }
.cookies-opciones input { margin-top: 3px; accent-color: var(--mandarina); width: 16px; height: 16px; }
.cookies-opciones b { color: var(--crema); }
.cookies-botones { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 16px; }
.cookies-botones .boton { padding: 11px 16px; font-size: 12px; flex: 1 1 auto; }
.cookies .boton-borde { color: var(--crema); }
.cookies .boton-borde:hover { background: var(--crema); border-color: var(--crema); color: var(--ink); }
.cookies .boton-texto { border-color: transparent; color: #b9c1dc; text-decoration: underline; padding-inline: 8px; flex: 0 0 auto; }
.cookies .boton-texto:hover { transform: none; color: var(--crema); }
@media (max-width: 520px) { .cookies { left: 16px; bottom: 16px; padding: 18px; } }

/* Perfiles de clientes en redes: fichas y ventana de análisis */
.redes-cab > div:first-child { display: grid; gap: 10px; }
.redes-intro { margin: 0; color: var(--gris); max-width: 52ch; }
.redes-cab .interruptor { flex: none; flex-wrap: nowrap; }
.redes-grid { grid-template-columns: repeat(4, minmax(0, 1fr)); }
.red-caso[data-perfil] { cursor: pointer; padding: 22px; gap: 18px; }
.red-caso[data-perfil]:focus-within { outline: 2px solid transparent; }
.red-id:has(.red-logo) { grid-template-columns: 56px minmax(0, 1fr); align-items: center; gap: 14px; }
.red-id:has(.red-logo) > div { display: grid; gap: 5px; min-width: 0; }
.red-id:has(.red-logo) b { font: 800 20px/1.1 var(--f-display); letter-spacing: -0.02em; color: var(--ink); }
.red-id .red-sector { font-size: 11px; letter-spacing: .08em; }
.red-logo { width: 56px; height: 56px; border-radius: 50%; background: #fff; object-fit: cover; box-shadow: 0 0 0 1px var(--linea); }
.red-caso[data-perfil] .red-top strong { font-size: clamp(38px, 3.4vw, 50px); }
.redes-grid[data-momento="antes"] .red-web { background: var(--papel); }
.redes-grid[data-momento="antes"] .red-web .red-top strong:not([data-a]) { color: var(--ink); }
.red-pie { display: flex; align-items: center; justify-content: space-between; gap: 10px; margin-top: auto; padding-top: 4px; }
.red-redes { display: flex; gap: 8px; }
.red-red { width: 40px; height: 40px; border-radius: 50%; display: grid; place-items: center; background: var(--crema-2); color: var(--ink); transition: background .2s, color .2s, transform .2s; }
.red-red svg { width: 19px; height: 19px; }
.redes-grid[data-momento="antes"] .red-caso:not(.red-web) .red-red { background: var(--papel); }
.red-red:hover, .red-red:focus-visible { background: var(--ink); color: var(--crema); transform: translateY(-2px); }
.red-ver { border: 0; background: none; padding: 8px 0; font: 700 14px/1 var(--f-body); color: var(--ink); cursor: pointer; display: inline-flex; gap: 6px; align-items: center; white-space: nowrap; }
.red-ver .flecha { color: var(--mandarina); transition: transform .2s; }
.red-caso:hover .red-ver .flecha, .red-ver:focus-visible .flecha { transform: translateX(4px); }
.red-caso[data-perfil] { display: flex; flex-direction: column; }

.modal-perfil { width: min(720px, calc(100% - 32px)); }
.perfil { position: relative; display: grid; gap: 20px; padding: clamp(22px, 4vw, 36px); }
.perfil-cab { display: flex; align-items: center; gap: 16px; padding-right: 48px; }
.perfil-cab .red-logo { width: 72px; height: 72px; flex: none; }
.perfil-cab > div { display: grid; gap: 6px; }
.perfil-cab h3 { font-size: clamp(24px, 3vw, 32px); font-weight: 800; letter-spacing: -0.02em; margin: 0; }
.perfil-destacado { background: var(--ink); color: var(--crema); border-radius: 18px; padding: 20px 22px; display: flex; flex-wrap: wrap; align-items: baseline; gap: 6px 16px; }
.perfil-destacado strong { font: 800 clamp(40px, 6vw, 60px)/1 var(--f-display); letter-spacing: -0.04em; color: var(--mandarina); }
.perfil-destacado span { color: #dfe4f2; font-size: 15px; }
.perfil-destacado small { flex-basis: 100%; color: #b9c1dc; font-size: 13px; }
.perfil h4 { margin: 0; font: 700 13px/1.2 var(--f-body); letter-spacing: .1em; text-transform: uppercase; color: var(--gris); }
.perfil-metricas { display: grid; gap: 16px; }
.metrica { display: grid; gap: 8px; }
.metrica-cab { display: flex; justify-content: space-between; align-items: baseline; gap: 12px; font-size: 15px; }
.metrica-cab b { font: 800 15px/1 var(--f-body); color: var(--mandarina); white-space: nowrap; background: rgba(255, 122, 47, .12); padding: 5px 9px; border-radius: 999px; }
.metrica-barra { display: grid; grid-template-columns: minmax(0, 1fr) 92px; align-items: center; gap: 12px; font-size: 14px; font-variant-numeric: tabular-nums; }
.metrica-barra i { display: block; height: 12px; border-radius: 999px; background: var(--crema-2); overflow: hidden; }
.metrica-barra i::after { content: ""; display: block; height: 100%; width: var(--w); border-radius: inherit; background: #b9c1dc; transform-origin: left; animation: barra .9s cubic-bezier(.2,.7,.2,1) both; }
.metrica-barra.ahora i::after { background: var(--mandarina); animation-delay: .15s; }
.metrica-barra span { text-align: right; color: var(--gris); white-space: nowrap; }
.metrica-barra.ahora span { color: var(--ink); font-weight: 700; }
.metrica-fija { display: flex; justify-content: space-between; gap: 12px; padding-top: 12px; border-top: 1px solid var(--linea); font-size: 15px; }
.metrica-fija span { color: var(--gris); }
@keyframes barra { from { transform: scaleX(0); } }
.perfil-ley { margin: -6px 0 0; display: flex; align-items: center; gap: 8px; font-size: 13px; color: var(--gris); }
.perfil-ley .ley { margin-left: 6px; }
.perfil-ley .ley:first-child { margin-left: 0; }
.perfil-ley .ley.sin { background: #b9c1dc; }
.perfil-redes { display: flex; flex-wrap: wrap; gap: 10px; }
.perfil-redes a { display: inline-flex; align-items: center; gap: 10px; padding: 10px 16px 10px 12px; border-radius: 999px; background: var(--crema-2); color: var(--ink); font: 600 14px/1 var(--f-body); text-decoration: none; transition: background .2s, color .2s; }
.perfil-redes a:hover, .perfil-redes a:focus-visible { background: var(--ink); color: var(--crema); }
.perfil-redes svg { width: 20px; height: 20px; }
.perfil-pie { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: center; gap: 14px; padding-top: 18px; border-top: 1px solid var(--linea); }

@media (max-width: 1100px) { .redes-grid { grid-template-columns: repeat(3, minmax(0, 1fr)); } }
@media (max-width: 960px) { .redes-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 600px) {
  .redes-grid { grid-template-columns: minmax(0, 1fr); }
  .metrica-barra { grid-template-columns: minmax(0, 1fr) 76px; }
  .perfil-pie .boton { width: 100%; justify-content: center; }
}

/* Móvil: botones centrados y sin cortes de línea */
@media (max-width: 600px) {
  .hero-botones .boton, .exp-acciones .boton, .cfg-nav .boton, .red-cta .boton { white-space: nowrap; }
  .hero-botones, .exp-acciones, .cfg-nav { justify-content: center; }
  .cfg-nav .boton { flex: 1 1 0; padding-inline: 18px; }
  .red-cta .boton { justify-self: center; }
  .tserv-precio { flex-wrap: wrap; white-space: nowrap; row-gap: 6px; }
}

/* Instagram de Avar en el pie */
.pie-contacto .pie-instagram { display: inline-flex; align-items: center; gap: 8px; width: fit-content; }
.pie-instagram svg { width: 18px; height: 18px; }

/* Oculta la etiqueta "Powered by Netlify" que Netlify añade en el plan gratuito.
   Para volver a mostrarla, borrar esta regla. */
#nl-badge-frame { display: none !important; }